Tag Archives: Douglas Biber

Writing “smart” versus smart writing

An impression of intelligence is readily achievable, even in the absence of significant information value, through the expedient of adhering to the expected usages of a genre associated with intellectual output.

Let me put that another way: You can sound smart without saying much by just following the rules of the “intelligent writing” game.

We all know this, of course. You can use ten-dollar words instead of two-bit ones, and the mental effort associated with their retrieval and decoding will stand in for the mental effort associated with working out information-rich content. More than that, though, words are known by the company they keep; words seen in “smart” content will cue your mind that what you’re reading is smart. It’s just like going to a restaurant with expensive décor and smartly dressed waiters: they could serve you frozen dinners and cheap wine and you’d still assume, at least at first, that the food and bev were of high quality.

But wait. There’s more. Continue reading

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